Matt Russell is the COO of Ageless Humans and a leading voice in the evolution of modern wellness—pioneering a new approach to human optimization rooted in energy, environment, and cellular performance. His work challenges conventional, symptom-based models of health by introducing a more foundational philosophy: "We are physics before biology."
Before entering the wellness industry, Matt spent over two decades as a Fire Captain, Paramedic, and Hazardous Materials Technician. His career provided firsthand insight into the long-term effects of stress, toxic exposure, and sleep disruption on the human body. As an instructor, he trained both new recruits and seasoned professionals, developing a deep understanding of how the body performs under pressure—and what causes it to break down over time.
Driven to find solutions beyond traditional medicine, Matt transitioned into the study of natural health, biohacking, and human performance. He is the founder of Novas Labs and co-creator of Wellphora, where he developed over 75 wellness products and built a nationally distributed brand rooted in quality, transparency, and results.
Matt is also the founder of Secret Biohacks, a rapidly growing platform designed to educate and expand awareness around energy-based wellness and the unseen forces that influence human biology. Alongside this, he has launched and scaled multiple wellness brands, creating an integrated ecosystem that connects education, product innovation, and real-world application.
As the architect behind this emerging category of energy-driven health, Matt leads Ageless Humans with a vision to move beyond outdated paradigms and toward true optimization—helping individuals take control of their biology, enhance performance, and extend their healthspan.
In addition to his role as CEO, Matt is a nationally recognized speaker on natural wellness, biohacking, and human performance, continuing to inspire audiences to rethink what’s possible for their health, longevity, and future.